Agenda 2017-05-15T21:57:24+00:00

Announcing Our 2017 Agenda

  • A Wide Variety of Keynote Speakers
  • Breakout Sessions
  • Intellectual Property Presentations
  • A Returning Favorite – Speed Networking Event
  • Solution Provider Demo Rotations
  • Interactive Case Study Sessions
  • Networking Receptions & Hors d’ouvres
  • Late Night Event – OMNIA Nightclub at Caesars

  • & MUCH more!

Agenda by day:

  • 1:00 – 2:15 PM
    Speed Networking Event
    – Solutions Hall

  • 2:30 – 3:00 PM
    Opening Welcome
    – General Session Room

  • 3:00 – 4:10 PM
    GOOGLE
    Kevin Hartman, Head of Analytics
    “How Machine Learning is Transforming Shopping (and Selling)”
    – Solutions Hall

  • 3:35 – 4:10 PM
    MEIJER
    Art Sebastian, Head of Digital Shopping & E-Commerce
    “Changing the Retail Landscape, One Click at a Time”
    – General Session Room

  • 4:10 – 4:20 PM
    Networking Break
    – Solutions Hall

  • 4:20 – 5:05 PM
    Breakout Sessions
    Campbell’s Soup Company & DePaul University, “Partnering with your Retailer to Build a University Platform” – Breakout Room 1
    Fruit of the Loom,  “Something From Nothing- Searching for Insights in a Data Desert”– Breakout Room 2
    Tyson Foods, “Score Big from the Perimeter with E-commerce Shoppers” – Breakout Room 3
    Constellation Brands, “Research in the Changing Retail Environment” – Breakout Room 4
    The Hershey Company, “Applying CatMan 2.0 to the Target Confectionery Category” – Breakout Room 5

  • 5:15 – 6:15 PM
    Solution Provider Demos
    This is a time for solution providers to showcase their products and services. 3 rounds, 15 min rotations, 5 min in between
    – Solutions Hall

  • 6:15 – 7:30 PM
    Networking Reception & Hors d’ourves
    – Solutions Hall

  • 7:30 PM
    Open Night

  • 7:00 – 8:30 AM
    Networking Breakfast
    – Solutions Hall & Foyer

  • 8:30 – 8:45 AM
    Highlights of the Day
    – General Session Room

  • 8:45 – 9:15 AM
    WALGREENS
    Wayne Duan, Director of Digitial Commerce and Omnichannel
    “Championing the Digital Influence for Your Brands Omni-Channel Strategy- A Retailer’s Perspetive”
    – General Session Room

  • 9:15 – 9:35 AM
    KANTAR RETAIL
    Diana Sheehan, Director of Retail Insights
    “The Evolution of the Shopper’s Focus on Health & Wellness”
    – General Session Room

  • 9:35 – 10:10 AM
    PEPSICO
    Mike Gervasio, VP of Category Leadership
    “Shopper-Centric Category Leadership”

    – General Session Room

  • 10:10 – 10:35 AM
    Networking Break
    – Solutions Hall & Foyer

  • 10:35 – 11:05 AM
    IP Presentations
    InContext Solutions, “Proving the ROI of Virtual in a Zero- Based Budgeting World” – Breakout Room 1
    Decision Insight, “You Can’t Automate the Shopper” – Breakout Room 2
    Relex Solutions, “Next-Gen Supply Chains: Customer and Space Aware” – Breakout Room 3
    Market Track, “Predicting the Future: A New Lens into Promotional Planning” – Breakout Room 4
    JDA Software, “Store of the Future: Category Management Closing the Loop” – Breakout Room 5
    Nielsen & ConAgra, “Tactics at the Shelf: How ConAgra is Driving Category Expansion with Assortment and Space Optimization” – General Session Room

  • 11:15 AM – 12:00 PM
    Breakout Sessions
    University Panel, “CMA Higher Education Board – Student Employment Motivational Study” – Breakout Room 1
    CatMan 0.0 to 2.0, “How to get YOUR Category Management Program to the Next Level” – Breakout Room 2
    Reynolds Consumer Products, “Customer Collaboration” – Breakout Room 3
    Philips North America, “Crossing the Chasm- Bringing Category Management to the Online World” – Breakout Room 4
    Target & Dr Pepper Snapple Group, “Dr Pepper Snapple’s Category Captainship at Target: Optimizing Assortment and Flavor Variety in the Aisle” – Breakout Room 5

  • 12:00 – 1:00 PM
    Networking Lunch
    – Solutions Hall & Foyer

  • 1:00 – 2:35 PM
    Solution Provider Demos
    This is a time for solution providers to showcase their products and services. 5 rounds, 15 min rotations, 5 min in between
    – Solutions Hall
    Case Studies in Latin America
    – Breakout room 5

  • 2:45 – 3:30 PM
    Breakout Sessions
    McKee Foods, “How CatMan and Shopper Marketing Can Work Together” – Breakout Room 1
    Sargento Foods, “How Shopper Insights Ignites Joint Business Planning” – Breakout Room 2
    Red Bull, “Explicit and Implicit Influences Along the Path to Purchase in Large Format” – Breakout Room 3
    Bush Brothers & Co., “Driving Change at the Shelf using CatMan 2.0 Assessment What & Why”– Breakout Room 4
    Market Track, “Making the Most of eComm Opportunity”– Breakout Room 5

  • 3:40 – 4:10 PM
    IP Presentations
    Ironbridge Software & Elizabeth Arden, “Getting Insights out of Big Data” – Breakout Room 1
    Symphony GOLD, “Transforming Big Data into a Customer-Centric Category Management Strategy” – Breakout Room 2
    GS1 US, “Harnessing Quality Data to Support Retail Grocery Evolution” – Breakout Room 3
    Cantactix & CCF Brands, “Meeting Increased Retailer Demands” – Breakout Room 4
    S
    wiftIQ & Manufacturer Panel, “Using Basket-Level Data for Shopper Insights to Drive Sales – A manufacturer panel including AB, Coke & Hershey’s” – Breakout Room 5

  • 4:10 – 4:30 PM
    Networking Break
    – Solutions Hall & Foyer

  • 4:30 – 5:15 PM
    MIKE RAYBURN
    Author of “What if…”, World- Class Guitarist, Thought Leader
    – General Session Room

  • 5:15 – 6:30 PM
    Networking Reception & Hors d’ourves
    – Solutions Hall

  • 6:30 PM
    Open Dinner

  • 8:30 PM
    Late Night Party – OMNIA Nightclub Terrace
    – Located in Caesar’s Palace

  • 7:30 – 8:45 AM
    Networking Breakfast
    – Solutions Hall & Foyer

  • 8:45 – 9:00 AM
    Highlights of the Day
    – General Session Room

  • 9:00 – 9:20 AM
    IRI
    Larry Levin, EVP Consumer & Shopper Marketing & Thought Leadership
    “The Connected Consumer”
    – General Session Room

  • 9:20 – 9:50 AM
    JET.COM
    Dan Doerflein, Sr. Director of Corporate Brands
    “Disrupting the Disruptors”
    – General Session Room

  • 9:50 – 10:30 AM
    CSM BAKERY
    David Nies, Global Director- Market Intelligence & Marketing Excellence & Jim Wells, Director of National Accounts, N.A.
    “Merging the Center Aisle and Perimeter with CatMan 2.0”
    – General Session Room

  • 10:30 – 10:45 AM
    Networking Break
    – Solutions Hall & Foyer

  • 10:45 – 11:15 AM
    IP Presentations
    VideoMining & The Hershey Co., “Putting the Shopper into Category Management via In-Store Behavior Analytics” – Breakout Room 1
    Signals Analytics, “Leveraging Shopper Insights for the New Consumer Path to Purchase” – Breakout Room 2
    1010data, “eCategory Management 101: How to Implement Foundational Category Management into your eCommerce Strategy”  – Breakout Room 3
    Slice Intelligence, “Trips on a World Where We Don’t Have to Get Up Off the Couch” – Breakout Room 4
    Interactive Edge & Mars Inc., “Accelerating Category Growth with New Items: Addressing the Fundamentals to Increase Success” – Breakout Room 5

  • 11:25 AM – 12:10 PM
    Breakout Sessions
    Cloetta Sverige AB, “How Compelling In-store Insights can Change Retailer Tactics and Drive Double-digit Category Growth.” – Breakout Room 1
    Walgreens & Hallmark, “Shopper Marketing at its Best:  Loyalty Beyond Reason” – Breakout Room 2
    Andrew’s Distributing & MillerCoors, “Value Added Partnership:  From Planning through Execution” – Breakout Room 3
    Robinson Fresh, “The Evolution of the Organic Shopper – Are you the Target Market?” – Breakout Room 4

  • 12:10 – 1:30 PM
    Networking Lunch
    – Solutions Hall & Foyer

  • 1:30 – 2:15 PM
    CatMan 2.0 Workflow Training Sessions
    Organizational Design “Setting the Foundation for Success”, CMA – Breakout Room 1
    Data Into Shopper Insights “Integrating Insights into your Category Management Platform”, IRI – Breakout Room 2
    Retail Execution “CatMan 2.0 Retail Implementation”, Walgreens – Breakout Room 3
    Sales Fundamentals/Line Review “Leveraging 4P’s to Drive Category Growth”, Learning Evolution – Breakout Room 4
    Developing Shopper Focused Strategies & Scorecards: “The Building Blocks to Successful Category Management”, Category Management Knowledge Group – Breakout Room 5

  • 2:15 – 2:30 PM
    Networking Break
    – Solutions Hall & Foyer

  • 2:30 – 3:15 PM
    CatMan 2.0 Workflow Training Sessions
    Organizational Design “Setting the Foundation for Success”, CMA – Breakout Room 1
    Data Into Shopper Insights “Integrating Insights into your Category Management Platform”, IRI – Breakout Room 2
    Retail Execution “CatMan 2.0 Retail Implementation”, Walgreens – Breakout Room 3
    Sales Fundamentals/Line Review “Leveraging 4P’s to Drive Category Growth”, Learning Evolution – Breakout Room 4
    Developing Shopper Focused Strategies & Scorecards:  “The Building Blocks to Successful Category Management”, Category Management Knowledge Group – Breakout Room 5

  • 3:30 – 4:15 PM
    RETAILER PANEL
    • Walgreens • Schnucks • Jet.Com • Meijer • Sally Beauty Supply • Walmart
    – Breakout Room 4

  • 4:15 – 4:30 PM
    Closing Remarks
    – General Session Room