Focuses on how retailers and manufacturers are using shopper behavior and the changes in the market environment including trends, changes to demographics and anything impacting trip behaviors, buyer conversion and related topics.
Thursday, April 27th @ 10 am central
Inside the Mind of the Shopper
Michael Sansolo, Retail Food Industry Consultant & MC CMA Conference & Panel Facilitator
Shopper behavior can be unpredictable and even downright contradictory. Understanding the motivations behind specific shopping trips can help retailers and suppliers better serve and satisfy consumer needs.
Focuses on how manufacturers and retailers are using space management tools to achieve results, how to incorporate new technology and measurement processes, and planogram compliance for success at the shelf.
Thursday May 4th @ 10 am central
Accelerate Category Growth by Quickly and Efficiently Identifying, Quantifying, and Filling Distribution Gaps in Your Top, Strategic Accounts
David Dickerson, Senior Category Management Team Lead, Mars, Inc.
Zel Bianco, Presdient & CEO, Interactive Edge
This session will focus on building distribution and filling core item voids at top retail accounts. It will demonstrate how to quickly and easily identify distribution opportunities, quantify an opportunity gap, and clearly communicate the assortment recommendations to your account.
These sessions are designed for manufacturers and retailers to shop anonymously; this way you can choose what vendors to contact for follow-up questions and information. Solution Providers who are CMA Corporate Members are able to present product and service overviews in sessions with CMA manufacturer and retailer members. These web based meetings offer Solution Providers the opportunity to directly reach the Category Management community to present new, current and enhanced products and services. Only manufacturers or retailers are allowed in the room – no competitors of the solution provider who is presenting may attend.
Thursday April 27th @ 1 pm central
Leveraging Shopper Insights for the New Consumer Path to Purchase
Frank Riva, General Manager of Consumer Goods, Signals Analytics
Fulfilling the needs of today’s digitally-empowered shopper is more challenging than ever and extends well beyond the four walls of a retail outlet. Based upon the CMA’s Integrated Path to Purchase, there are four distinct stages that demand focus and attention:
* Pre-shopping consideration and evaluation
* In-store/Online options
* Point-of-Purchase strategies
* Post-Purchase experience
Properly executing along each stage of this new Path to Purchase requires not just obtaining accurate shopper data but converting it into actionable insight that drives improved category performance and ROI. Join Frank Riva, General Manager of Consumer Goods at Signals Analytics, as he shares an inside view of their ground-breaking insights platform and how they are helping leading consumer brands navigate the ever-evolving Path to Purchase.
Monthly web-meeting devoted to sharing intellectual property created by any type of organization: solution providers (software firms, market research firms, training organizations, industry analysts, and consulting firms), manufacturers, and retailers. Materials may include studies, surveys, white papers, etc.