Focuses on how retailers and manufacturers are using shopper behavior and the changes in the market environment including trends, changes to demographics and anything impacting trip behaviors, buyer conversion and related topics.
Thursday, May 25th @ 10 am central
CMA Higher Education Board – Student Employment Motivational Study
Dan Strunk, Senior VP, Category Management Association, Depaul University
The CMA Higher Education Board has surveyed current student’s attitudes and motivation in choosing an employer. Participants in this session will learn how students feel about employment opportunities and what elements of career alternatives appeal to them.
Focuses on how manufacturers and retailers are using space management tools to achieve results, how to incorporate new technology and measurement processes, and planogram compliance for success at the shelf.
These sessions are designed for manufacturers and retailers to shop anonymously; this way you can choose what vendors to contact for follow-up questions and information. Solution Providers who are CMA Corporate Members are able to present product and service overviews in sessions with CMA manufacturer and retailer members. These web based meetings offer Solution Providers the opportunity to directly reach the Category Management community to present new, current and enhanced products and services. Only manufacturers or retailers are allowed in the room – no competitors of the solution provider who is presenting may attend.
Thursday, May 11th @ 10 am central
How to Use Shopper Insights with Retailers
Marc Boria, VP Business Development- Canada, Shopper Intelligence
Learn how Shopper Insights play a role in prioritizing your assortment tactics.
Assortment optimization is a key part of your category plan. Do you know how important assortment is to your shopper at major retailers and if they are satisfied?
Monthly web-meeting devoted to sharing intellectual property created by any type of organization: solution providers (software firms, market research firms, training organizations, industry analysts, and consulting firms), manufacturers, and retailers. Materials may include studies, surveys, white papers, etc.