The CMA Team

The Category Management Association (CMA) is the global category management community that enables professionals to connect with peers around the world and further their careers with the latest in best practices and certification.  Founded in 2004, it is the only organization certifying coursework and individual category management professionals according to recognized industry standards. The Association encompasses a broad range of strategic insights and planning functions including: Category Management, Consumer Insights, In-Store Execution, Merchandising, Space Management, Shopper Insights & Shopper Marketing, Trade Promotion, and Pricing. The Association serves as an unbiased, central source for industry information and is unparalleled in its sole focus on category management.